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Read more about the article The Importance of Personalisation and Humanisation in Marketing

The Importance of Personalisation and Humanisation in Marketing

  • Post author:Joe Bousfield
  • Post published:December 20, 2022
  • Post category:Growth/PPC/Social

They might sound like similar concepts, but these buzzwords play two distinct and important roles in every marketing campaign. If you’re looking to increase conversions while also increasing trust with…

Continue ReadingThe Importance of Personalisation and Humanisation in Marketing
Read more about the article What to Do with Your Marketing Data

What to Do with Your Marketing Data

  • Post author:Joe Bousfield
  • Post published:November 30, 2022
  • Post category:Corporate/Growth

It’s late-2022. By now, you’ve likely heard all about the importance of data for marketing purposes – this magical, intangible phenomena which supposedly runs all of our lives. Data, or…

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Read more about the article How Marketing Can Support Supply Chain Issues

How Marketing Can Support Supply Chain Issues

  • Post author:Joe Bousfield
  • Post published:November 22, 2022
  • Post category:Corporate/Growth

As the world reels from the pandemic and supply chains continue to untangle themselves, businesses everywhere have worked hard to survive some tough times. It might feel like marketers can…

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Read more about the article Handling Overflow Work: Recruit an Agency, Freelancer or New Hire?

Handling Overflow Work: Recruit an Agency, Freelancer or New Hire?

  • Post author:Joe Bousfield
  • Post published:November 15, 2022
  • Post category:Corporate/Growth

As your to-do list stacks up and your agency’s workload threatens to overflow, it can be difficult deciding on your next move. You could commit to the process of hiring…

Continue ReadingHandling Overflow Work: Recruit an Agency, Freelancer or New Hire?
Read more about the article Where to Begin Your Client’s Digital Marketing Plan

Where to Begin Your Client’s Digital Marketing Plan

  • Post author:Joe Bousfield
  • Post published:November 8, 2022
  • Post category:Growth/SEO/Social/Web

Marketing plans don’t have to involve every tool at your disposal. In fact, some clients will benefit just as much from a few well-executed tweaks as they would to the…

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Read more about the article How to Stay Customer-centric This Black Friday

How to Stay Customer-centric This Black Friday

  • Post author:Joe Bousfield
  • Post published:November 2, 2022
  • Post category:Growth/Unique

As a retailer, it can be tempting to view Black Friday sales as the perfect opportunity to clean out old stock, or rack up a month’s worth of sales in…

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Read more about the article What Does an Untrustworthy Brand Look Like?

What Does an Untrustworthy Brand Look Like?

  • Post author:Joe Bousfield
  • Post published:October 26, 2022
  • Post category:Corporate/Development/Growth

If your business has survived to this point without prioritising the trust of your customers, congratulations, but you’re sure to be in a small minority. For the rest of us,…

Continue ReadingWhat Does an Untrustworthy Brand Look Like?
Read more about the article Does My Business Need Social Media to Succeed?

Does My Business Need Social Media to Succeed?

  • Post author:Joe Bousfield
  • Post published:October 19, 2022
  • Post category:Growth/Social

Most marketing agencies would have received this question from a client at some point: “Is social media really a necessary part of my business’ marketing strategy?” As a white label…

Continue ReadingDoes My Business Need Social Media to Succeed?
Read more about the article How to Humanise a Brand’s Online Presence

How to Humanise a Brand’s Online Presence

  • Post author:Joe Bousfield
  • Post published:October 4, 2022
  • Post category:Growth/Social

A brand’s value and potential is directly linked to its trustworthiness, relatability, and overall ability to appear human. Adobe’s Trust Report stated that 44% of customers will spend an average…

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Read more about the article How to Perfect Your Promo Strategy

How to Perfect Your Promo Strategy

  • Post author:Joe Bousfield
  • Post published:September 20, 2022
  • Post category:Corporate/Growth

As the holiday season fast approaches, it’s important to get your ducks in row before the increase in sales leaves you wanting.Finder reported that Australians expected to spend a combined…

Continue ReadingHow to Perfect Your Promo Strategy
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