Success in digital marketing is reliant on a team effort – between departments, agencies, and with clients.
Copy teams work with design teams, account managers liaise with clients, and sales teams keep the pipeline flowing.
Trust is a key ingredient to keep these connections strong, especially between businesses.
If a client doesn’t trust its chosen agency, it will quickly pull ranks and go looking for the next best thing to satisfy its marketing goals.
As a white label digital marketing agency, Agency Stack has honed its skills to build trust with like-minded agencies who are looking to satisfy their own portfolio.
We’ve developed partnerships with agencies around the world, in Australia, New Zealand, and the United States.
The expertise and local knowledge to build these partnerships hasn’t grown overnight though – we’ve spent years coming to a point where we can deliver results for clients in all industries.
This blog gives you a sneak peak into just how we’ve cultivated a culture of trust and talent for our clients and our clients’ clients.
Providing Long-term Growth Opportunities
No marketing campaign was built in a day and any marketer worth their salary knows that gimmicky short-term results are worth far less than sturdy long-term ones.
The best way to build trust with your clients is to show them that success is assured.
Compile a portfolio of case studies to showcase how you’ve achieved unique KPIs with targeted content and campaign strategies.
For example, we’ve been highlighting these kinds of case studies on social media which can be viewed in this post, or this post, or this post!
Highlighting case studies over a timeframe of at least a quarter will show that your success wasn’t just a flash in the pan but actually a purposeful and curated strategy. The closer the case study matches your prospect’s own timeframe, the more they’ll trust that you can meet and exceed their expectations.
Show an Understanding of Their Audience
As you pitch, partner, and project the future to your clients, you’ll want to empathise with their goals and context.
Use those case studies we mentioned to highlight how you catered to a specific audience in a specific industry.
The more effort you put in behind the scenes to understand this target audience, the more a client will feel heard and understood by your team.
The same goes for researching and understanding the client’s industry as a whole and how their product or service fits into the bigger picture.
Nothing puts a client off more than a misinformed comment about the proprietary technology that they’ve worked so hard to perfect.
Know Their Pain Points
This brings us to the client’s biggest obstacles as they develop their marketing journey.
There has to be a reason the client approached you in the first place – whether they don’t have the time, expertise, or resources to manage their own marketing.
Get to know this obstacle and address it in everything you do for them.
Also make sure that you understand any pain points for their customers and address it in the work you produce for them. As mentioned earlier, this will be helped by understanding their audience and what motivates them to buy a product or service.
Show That You’re Listening
There’s nothing worse than a marketing team that just goes through the motions.
Clients can smell a disengaged marketing team from a mile away and will struggle to trust someone who gives them no reason to do so.
Address their questions with a solutions-based mindset and acknowledge any issues they have with your output to date.
Come to every meeting well-prepared and attempt to have the answer to any questions that arise.
Every instant solution you offer is one the client can stop worrying about and tick off their own to-do list.
Even if you don’t have the answer immediately, make it your business to get them that solution and allow them to put it on your plate.
Be Responsive on Multiple Channels
Finally, as you show attentiveness and empathy with your marketing partners, do so as efficiently as possible.
If your client prefers emails, make it so.
If they’ve asked for an email, a follow-up phone call, and a message on your chosen messaging platform, you know what to do.
What’s most important is making this clear at the beginning of the partnership and checking in regularly to ensure the system still works for everyone.
No client should be unable to reach you during work hours because as much as marketing campaigns are long-term projects, deliverables may need instant amendments.
The faster these changes are made, the more trust you’ll build and the greater your partnership will be.
Contact Agency Stack
We only talk from experience around here. Every point above comes from years in the digital marketing game and we always practise what we preach.
If your agency needs to add attentive, empathetic, trustworthy digital marketing services to its team, contact Agency Stack.