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Over the last decade or so Google ads have become a key tactic for businesses to reach their ideal customers. If you are not delivering paid search as a part of your service offering, chances are you’re leaving money on the table.

I can already hear you saying, “PPC isn’t a part of our core service offering” or “We don’t have the time/resources to deliver PPC”.  But lack of capacity or capability doesn’t have to be a roadblock.

Delivering key performance tactics like Google Ads doesn’t have to be a burden for your existing team. Especially when you can simply outsource these activities to a white label service provider like Agency Stack.

The Key to Business is Focus

If you’re looking for a business reboot, then take a leaf out of Apple CEO Tim Cook’s book. “It’s easy to add…it’s hard to stay focused,” he said in a Charlie Rose interview, “so the hardest decisions we make are all the things not to work on.”

Staying focused is key to successfully steering your business, which is exactly why you need to sort out what’s really your job and what can be done by somebody else.

We don’t suggest a Marie Kondo “does it spark joy?” approach, but you should ask yourself if you’re losing important opportunities for growth because you’re distracted and overworked.

Every business goes through growth pains and challenging periods where the staff and revenue ratios are not quite adding up. Luckily, you can help your business sail through all the ups and downs by outsourcing the more routine aspects of your service offerings, such as content creation and PPC, to ensure that you and your business don’t become overstretched.

Focus on what’s important: innovation, marketing, and manning the ship. Being a CEO means acting like a CEO, which means no more cluttering up your schedule with yards of ad copy to write, when you could be out there meeting clients and improving the reach quality of your brand.

OK, So What About Google Ads?

A successful Google Ads campaigner is a detail-orientated person. From fine-tuning the key words, to refining brand messaging, to zeroing in on the best audience via analytics, it’s a lot of work to arrive at the best possible ad.

By outsourcing PPC requirements, you can give Google Ads the attention it deserves without compromising on your bigger goals.

Let Agency Stack Take Care of Your Google Ads

At Agency Stack the possibilities are endless. Get in touch today to find out how our team of Google Ads experts can scale up your PPC services and help your business grow.

We are a global agency located in Melbourne, Sydney, and London. Get in touch with Agency Stack today to make your business grow.

To find out more about Agency Stack’s PPC services, contact us here.

As an industry leader in white label digital marketing and web development services, at Agency Stack, we make it our business to find and harness every tool at our disposal in the rapidly evolving digital marketplace. When it comes to cost-effective, highly targeted, easily measurable advertising that increases website traffic and boosts sales, few tools perform quite like Pay-Per-Click (PPC) marketing.

What is PPC?

PPC marketing is an advertising model in which the advertiser pays each time someone clicks on their advertisement, hence the term, pay per click. You will have seen the ads that pop up at the top and bottom of search engines, they are clearly marked with the word ‘Ad’ written beside them in bold.

These ads appear to specific internet users based on the inclusion of keywords in the search term, which the advertisers need to bid on. For example, if an advertiser is selling reusable coffee cups, they might bid on the keywords “reusable cup” or “glass coffee cup.” The winning bidder will gain the advantage of having their ad displayed prominently alongside the search results.

In addition to keywords, PPC marketing uses a number of other variables related to the users’ online behaviour to determine who will see a particular ad.

The Benefits of PPC

Targeted Advertising

One major benefit of PPC is that it allows you to select the audience you advertise to with impressive specificity. You can choose for your ads to appear to specific individuals based on factors like their browsing or purchase history, interests, geographic location, and language, ensuring your ads are displayed to the users to whom they are most relevant. In fact, Google have a choice of nine different audience targeting options within their ad platform. From affinity audiences, where you can target people based on their lifestyles, hobbies and interests, through to targeting specific life events like getting engaged or buying a new house.

Cost Effective 

Something else that makes PPC extremely popular with budget-conscious advertisers is that advertisers only get charged when their ad is actually clicked on. This means you are paying for results, which makes it easier to manage costs and calculate your ROI, as opposed to a television commercial or billboard, where you pay a flat fee for advertising real estate regardless of whether or not anyone actually takes notice of it.

Easy to Track and Measure

PPC can be easily measured and tracked through the Google Ads and Google Analytics tools. These tools let you see just how well your ads are performing in real time and present a picture of how users are engaging with them. Based on this data, your ads can then be further tweaked and customised to capitalise on emerging trends. At any given time, you can choose to invest more if your ad is performing well, pull back if it’s not achieving what you’d hoped, or modify the parameters that dictate when your ads are displayed and to whom.

Fast Turnaround 

Another big selling point for PPC is that you will start seeing the impact of your advertisements virtually instantly. While it can take weeks or months to build momentum with other forms of online advertising, like organic search engine optimisation, PPC will start giving you results within minutes.

PPC helps you capture your potential customers at the right time and is essential for discovering opportunities for online growth. At Agency Stack, PPC is one of the central pillars of what we do, and in our opinion, it is well worth considering for any business that is serious about developing a digital marketing strategy with tangible results. To find out more about Agency Stack’s PPC services, contact us here.

Part 1: Understanding your Client

In order to scale your business, you may have been considering hiring additional help from an external source, which could mean hiring anyone from a digital marketing freelancer to a full-service digital agency. Whoever you’re teaming up with, it is important to be clear on what they plan to deliver. Outsourcing work is great when the situation calls for it, but you also have to have an understanding of what your business is offering and the services you’re selling, and what kind of an impact this will have on your clients.

Here at Agency Stack, we’re here to help you recommend the appropriate selection of services to your customers with confidence, doing so in the knowledge that these services will deliver on your client’s expectations. Start by gaining a deeper understanding of your client. This means getting to grips with their business, their customers and what sets them apart from the competition.

1. Researching Your Client

This is one of the most important steps in this whole process. Research your client in order to establish what they are about. What would make customers choose them over their competitors? What do they promise and how do they deliver these promises? You’ll also need to consider industry trends applicable to your client and any obstacles they might have to overcome. The promises your client makes to their customers will inevitably form the basis for their brand positioning. With that in place, you can help your client get their message out there to the right people through the right channels.

2. Your Client’s Products and/or Services

What pain points do your client resolve for their customers, and what gives them the edge over their competition? What services/products do they offer that others perhaps don’t? Really work to understand what your client is offering to their audience, and work with them to assess what competing products and services are out there so that you and your client have a good understanding of the landscape.

3. Your Client’s Customers

Just as your client is key to your business, you need to understand the things that are most important to your client’s customer when it comes to making a decision. Help your client target key customer personas. When you know who your client’s customers are and what they are expecting from the client, you’ll be better placed to know what sort of content to recommend as well as what sort of channels they should pursue.

4. Your Client’s Competition

Once you have an understanding of your client’s customers, the next group you need to consider is your client’s competition. Who is on their level, who are they performing better than, and who do they aspire to be like? Take note of what sort of content their competitors are producing and what channels they are using. Also, take time to think about how your client can position themselves in the market and exist in the same space as their competitors whilst still being able to claim points of difference that sets them apart.

5. Your Client’s Business KPIs and Goals

Your client’s goals will always be the most important part of this process. They’ll be using this as a framework in which to measure how successful you are in the services, you’re providing them. If you’re able to work towards your client’s expectations and achieve good results within their budget, then there is no reason that they won’t be over the moon with the service you’re providing.

6. Roadmap for Success

As a final step, creating a business plan is a good way to pull all of your research together. Using a template means that you can repurpose the plan for other clients.

It’s important to recognise that all of this should be approached as a whole process. Hopefully through this, you’ll be able to gain a great understanding of your clients and how they are positioned in the market, as well as what their customers and competitors look like, and what services and/or products they offer.

For any business, regardless of industry or size, quality content for websites and social media is a crucial element of branding and marketing. If a company has spent time and effort on ensuring that their messaging is clear and well executed, they will not only be able to retain clients but also attract new ones with their engaging content.

Sometimes it can be hard to stay on top of content creation in-house, especially when content needs to be specialised for certain industries and niches. That’s when it can come in handy to outsource content writers in UK and beyond. The commitment and time it takes to create the amount of content necessary to attract and engage new leads can be a concern for businesses, but luckily it is one that can be mitigated through outsourcing content writing. 

Here are our top tips on why  outsourcing content writing is a must for any business looking to up their game, where you can still retain quality and consistency as well as synergy between platforms.

Cut costs

This one is an obvious one, but outsourcing your content writing is cheaper than hiring a full-time writer. Not only will you not have to worry about training them but you can save thousands of dollars by not having to cover someone’s salary. Outsourcing content writing also means you’ll have more time to focus on ideation, marketing, strategy and experimentation and you’ll be able to see your return on investment more clearly. When you outsource, you’re only paying someone for their service, not the equipment or other expenses that are involved when hiring a full-time member of staff. This makes it a really affordable option for a lot of businesses, especially smaller ones that are trying to keep costs down.

Industry experts

Whilst you or your colleagues might be knowledgeable when it comes to your job or your industry, that doesn’t mean that you’re experts. Sometimes it’s worth reaching out to content writers who have wide ranging experience as well as specialising in certain areas or topics, which means you’ll be guaranteed to find someone who is the right fit for the content writing you need for your brand, and hopefully get insider knowledge that you wouldn’t otherwise have access to.

More time and flexibility

The reality is that researching, writing, editing and publishing regular content can be and is a full-time job in itself, so it’s no wonder that one of the main reasons people look to outsourcing content writing for their business is because they don’t have the time to do it themselves. Outsourcing is a great, flexible option for a company to be able to try out different styles of writing and approaches to producing content. Being able to outsource also provides your business the flexibility to scale back when needed and scale up as the business grows.

Publish More Content

Assembling content that is relevant and high quality takes time, and there’s only so much writing one person can do in a day. So when you outsource that writing for someone else to handle, you can still have creative input but you’re able to publish more content and on a more regular schedule. Outsourcing can help you scale up whilst producing writing that is fast and efficient.

Fresh ideas

By introducing new talent to a business through outsourcing content writing, you can access different viewpoints by allowing writers to express interesting concepts in new ways. It can also be a great way for companies to benefit from fresh ideas, as content writers will often have worked with many different clients across a range of industries and will therefore have been exposed to various topics and trends. They will have in-depth knowledge and experience to bring to the table and by utilising a pool of content writers, you’ll have a constant, reliable and refreshing source of inspiration and new ideas that you can tap into.

You might be wondering what white labelling is, and whether your business should white label social media services. These are two very important questions to ask, so let’s dive in and take a look at how white labelling your social media management can prove beneficial to your business and add value to your brand. We’ll also give you some tips on what the best approach is when it comes to considering white label social media management for your company.

What is white labelling? 

White labelling is the process of outsourcing work to an external company. It refers to the third-party service or product that has been branded to look as though it is owned by or has been made by the company using it. Social media agencies have been using third-party software and tools to serve their clients for quite some time. It is a useful practice for brands to outsource work, where they can still guarantee quality and consistency, but have their time freed up to focus on other areas of their business. 

Common problems for social media management

It’s often hard to find the time and resources to boost your social media content on your own. Problems that brands can often encounter when it comes to managing their social media platforms include: not being able to find the time to regularly post relevant content across a number of channels, struggling to find a team of knowledgeable and highly skilled staff to carry out the work, and not having the capacity to think of creative and engaging content that will be appropriate for their audience. This is when it can be handy to white label your social media management for somebody else to take care of on your behalf.

Reasons to white label social media outsourcing works

Return on investment – If a brand is looking after their own social media platforms themselves, it is more likely that they might slip out of a routine or quit before they’ve even really got the ball rolling if things can seem too tedious or time-consuming. When social media work is outsourced instead, agencies and their clients know what they’re signing themselves up for and can manage their expectations accordingly. But it also means that the work is guaranteed to be delivered, which will boost return on investment and prove successful in the long-run.

Cut down on unnecessary costs – When it comes to managing a business, particularly in trade and service sectors, it can be incredibly difficult to keep costs down. By outsourcing work, you can reduce overheads because you don’t need to worry about hiring additional team members. However, you’ll be safe in the knowledge that the work will be completed on time and be of the highest quality. It takes the pressure off of having to train new staff or keeping an eye on multiple projects being completed at the same time.

Save time – By cutting out hiring new staff and outsourcing the work instead, you not only save money as outlined above, but you save a ton of time too. You don’t have to train employees, especially to a level where they would be knowledgeable enough to be considered an expert on something like social media. Trying to find the right person for your team can be incredibly difficult and time consuming, so by hiring a full-service white label digital marketing agency, you automatically gain access to industry professionals who will assist you with your content. Saving time is one of the biggest benefits of white label social media management, because it means that you can take on multiple commitments at the same time without having to worry about there being too much work.

Focus on growth – When you’re able to white label your social media management, this allows you the time and space to be able to focus on the things that matter, such as growing the business and thinking of the bigger picture. You’ll be in a better position to expand your business and keep things moving and your clients satisfied, whilst still being able to update your content consistently and with precision.

Writing quality copy for your website or social media should inspire your audience to take action and engage with your brand. That’s the number one goal for writing copy, whether you’re a digital marketing freelancer or a copywriter. It’s important that you nail this part of the process in order to achieve whatever you have set out to do with your business, whether that’s selling products, landing clients, or growing your brand. Your writing, regardless of content, should be interesting and engaging in order to hook people in. Otherwise, what’s the point?

In today’s market, things like digital marketing are crucial to the success of any business, so it’s important to pay attention to detail here. If you’re a new brand starting out, or can’t afford to hire your own copywriter, here are some handy do’s and don’ts for how to write online copy. 

Do’s

Do Your Research

Just because you feel clued up on a certain topic doesn’t mean you know everything there is to know. Even the most knowledgeable geniuses out there still need to do their homework. When it comes to putting out content online, researching before you start the writing process is a great opportunity to enhance your knowledge. It also lessens the chance of writing misleading or incorrect information when you are able to fact-check and make sure you have all the details before publishing your content.

Do Include A Call To Action

If someone has landed on your page and you’re not giving them a call to action, then that’s a valuable trick you’re missing! You need to give them a clear indication of what your intentions are and communicate that effectively and directly. There’s no point beating around the bush here. Whether you want your audience to sign up for a free trial, join a mailing list, start an online course, be notified of future events or products, subscribe, learn more… the clearer you are with your CTA, the more likely you are to see results.

Do Write For An Audience

When writing copy, you really need to know your audience so you have an idea of how to craft your message. If you have your target audience in mind then it will be easier for you to speak to them directly and be able to tailor your output in order to attract the right people. Make sure that your writing is clear and easy to read.

Do Cultivate a Writing Style

Your writing style is unique to you, so have fun with it! Decide what you want your brand’s tone to be and make sure it’s consistent across your platforms. Knowing how to appeal to your niche or audience will inform how to approach your writing. Of course, not all businesses will want to be casual and funny, but having that human element to your writing will allow people to connect with your brand.

Don’ts

Don’t Plagiarise 

If you’re short on time or don’t know much about a certain topic, it can be so tempting to borrow text or copy from other webpages. But this isn’t a good tactic for a number of reasons. People will be looking to your brand for original content and if this is something that you cannot deliver on then your audience may not view you as a reliable or trustworthy source. It is also a really fast way to lose credibility and drop down in rankings on search engines.

Don’t Use Copyrighted Images

It’s easy to get caught out with this one, but our best advice is only to use stock images or your own content if you’re planning on having images or graphics on your website or socials. The latter can often be costly and time-consuming though, but luckily there are many websites out there such as Shutterstock, Pexels and Unsplash that have an extensive archive of royalty-free images.

Don’t Forget to Double-Check

Make sure you proof-read and edit your writing before you publish it. There’s nothing more embarrassing than having content out there in the world with loads of typos and grammatical errors. Even the pros can slip up here and there, so don’t forgo this last important step.