Engagement beyond likes
With the recent change to Instagram’s ‘like’ based structure it’s no longer a numbers game. While there are still plenty of numbers to study in the algorithms and insights behind the curtains, digital marketers are having to adapt to new ways of engaging audiences and tracking their engagement. Now more than ever, is a great time to hone in on your social media management. If your agency is looking to expand into this area of servicing, or need to scale your current workload, take a look at the social media service packages Agency Stack has on offer.
Since this change it’s not just those posting content that have been subject to a behavioural shift. Without likes the way in which audiences engage, appreciate, and interact with content changes too. It’s possible that overtime as we get used to this new structure people may feel less and less inclined to dish out likes. If this is the case where does that leave us in the digital marketing sphere?
Well, for this one feature the platform has lost, it’s made up for with an almost constant introduction of new ones. From polls, chat groups, swipe up features, and ecommerce links, there’s certainly no shortage of new creative ways to engage your Insta audiences.
There’s still plenty of ways to track your reach too. You can see exactly who views your stories, and if you’re registered as a business instagram you have access to valuable insights about your profile impressions.
A lack of likes shouldnt be the sign to throw up your hands or throw in the towel. Content, at its core, should be made to engage, interest, and inform, all with the end goal of raising brand awareness and traffic. Just because there isn’t a number next to that post doesn’t mean your content cant be validated. Those on the platform that are using this as a freeing rather than restricting change, are those making big strides ahead.
As the platform strives towards a freer experience, not overshadowed by vanity metrics, adopt the same approach with your content. Experiment with new ways to incorporate calls to action. Widen your content scope. Spring clean your strategy and take it as an opportunity to rejig your drivers. Make content that has a variety of goals, not just to get likes.
If you feel like you’ve exhausted all your creative CTA’s and run your existing campaigns into the ground, Agency Stack has a team of dedicated professionals waiting to take on your clients with you. Tailor your services to your needs and deliver your clients results that matter far more than likes.