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How to Write Killer PPC Ad Copy

Writing good ad copy is critical to the success of your pay-per-click (PPC) campaign. You need to attract targeted leads and you have limited space to do this. Your copy needs to be compelling, and you must attract buyers who want your product or service.

It’s important that your ad copy aligns with your keywords and landing page. Following this approach will make your ad relevant, which can reduce your costs and increase your conversions (e.g., sales or registrations).

You can improve your conversion rate by including a strong call-to-action in your ad copy, e.g., ‘download for free’ or ‘order now’. Make your ad copy compelling by including your unique benefits, e.g., free delivery.

You can create a few variations of your ad copy and monitor to check which versions are working best. This is a method used by some of the best White Label PPC agencies, that can ensure your budget is being spent on only the most effective and lead generative ads.

Text Ad Structure

A PPC text ad includes the following:

  1. The main, attention-grabbing headline. It should match the user’s search term and the message on your landing page, while also offering a unique perspective for your audience.
  2. Display URL. This is the URL where you want visitors to go when they click on your ad. It won’t be seen by searchers so all you have to do here is enter your website or landing page URL.
  3. The description should include your keywords and a call to action. If your word count allows you should also use this section to answer potential customer questions and build on your brands services or products.

Each of these elements must keep within a certain word limit. There is also an unspoken rule of writing Google search ads which outlines that Ad headlines should always be written using title case. Title case means all words are capitalized, except non-initial articles like a, the, and, etc. This rule might seem unnatural, but it has proven to improve ad performance.

You can also include ‘ad extensions‘ based on your marketing goals. Ad extensions may include a phone number or call button, extra links to pages on your site and information about your location or unique benefits.

An example ad might be:

Driving Lessons – Intensive Courses Available

www.mydrivinglessonwebsite.com/book 

Learn with a friendly, experienced instructor. Book online today.

Block booking discount. Lessons from £15.

Write Effective Ad Copy

Key points to consider when writing your ads are to:

  • Always include your keywords, without keywords your ads will likely flop.
  • Use phrases that relate to your keywords. This will help create a richer quality ad and provide more results.
  • Be specific and descriptive, this is especially important as Ad copy has a limited work count.
  • Offer benefits through your ad copy. This includes sales or time-limited offer promotions.
  • Include a call-to-action like ‘find out more’ or ‘buy now’.
  • Make your keywords part of your display URL.
  • Include exact numbers and figures. This provides a clear number to your customers and entices them to view your site.
  • Be geographically specific. Appearing to be local or nearby in location can help you be more relevant and familiar to your visitors.
  • Keep your copy simple and to the point.

How Agency Stack Can Help

Every business wants to achieve clear, measurable returns on their advertising investment, and at Agency Stack, we design and deliver PPC strategy and content that does just that. To talk to one of our team members about PPC advertising packages that will generate the results your clients have been looking for, contact us by phone or email today.

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When It’s Time to Outsource

As digital marketers, Pay Per Click (PPC) advertising is one of the greatest tools we have at our disposal, and it should form a cornerstone for just about every campaign. However, setting those campaigns up takes time and money, as does training and hiring the staff that run them. If your client base is growing but you only have one or two people handling all PPC campaigns, you’re going to find yourself having to pass clients on to a better-resourced agency or simply allow them to take their business elsewhere. This is why an increasing number of digital marketing agencies are choosing to go with PPC outsourcing through a white label partner like Agency Stack. By using the right partner, you can eliminate the investment risk associated with hiring new staff, allowing you to run killer PPC campaigns while saving money, growing your client base, and boosting productivity.

What to Look for when Working with a PPC Partner

There are plenty of white label agencies out there all claiming to be able to get the best results for your clients. So how do you pick the right one? Here are a few things to consider when making your decision.

Accreditation

There are many different certifications for PPC and digital marketing, like Google Ads Certification, Facebook Blueprint Certification, and Amazon Advertising Accreditation, to name just a few. It is possible for someone to use these platforms effectively without having completed such a course, but those with accreditations are more likely to have up-to-date, expert knowledge than those without.

Choose a Local Team 

While you could choose an overseas partner for your PPC, this presents a whole range of challenges; working in different time zones and a lack of local knowledge are two common issues, and you may find that an overseas partner requires much more of your time and effort to manage effectively. Given that saving time and effort are two of the greatest benefits of outsourcing PPC, we strongly suggest choosing a local partner.

Get to Know the Account Manager

Talk to your prospective account manager before making your decision. How committed are they to your business? Do they make the effort to understand the product, voice, and business goals of the client, and are they easily contactable when you need them? If it seems like their attention is divided, it’s best to look for another manager or a different agency altogether. At Agency Stack, our Account Managers understand that every client has unique goals, needs, and challenges, and we strive to provide a dedicated, personalised service to effectively scale each business.

Are They Experienced? 

As with anyone you’re employing to do a job, you want a digital growth partner with plenty of experience in their field. How long has the company been around, and what evidence can they show you of successful PPC campaigns that they’ve run? Our team at Agency Stack has extensive experience working with a diverse client base; whatever challenges your client is facing, chances are we’ve seen something like it before.

What Platforms Should You Offer to Your Clients? 

Google Ads is the most popular PPC platform, but there are many others. Facebook, Bing, Twitter, Amazon, and LinkedIn are all excellent platforms for PPC. Deciding which ones are going to work best for your client will depend on their product, target audience, and other factors. For instance, Google has a wider audience than Facebook – about 3.5 billion compared to 1.45 billion – but Google ads tend to be significantly more expensive. Also, if your audience is using social media heavily, then Facebook ads could be much more effective despite the comparatively smaller audience.

The Benefits to Your Clients

When used properly, PPC advertising is one of the most reliable, cost-effective ways of driving conversions and getting your clients’ businesses noticed. A good growth partner will be able to offer you well-managed PPC campaigns, with reliable reports created through analytics tools and a team of PPC experts on call around the clock to respond to your needs.

How Agency Stack Can Help 

Every business wants to achieve clear, measurable returns on their advertising investment, and at Agency Stack, we design and deliver PPC strategy and content that does just that. To talk to one of our team members about PPC advertising packages that will generate the results your clients have been looking for, contact us by phone or email today.

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PPC Meet Email Marketing

There are a number of ways to up your brand’s presence with things like SEO, PPC, and marketing. However, one particular technique we love is email marketing. This type of digital marketing often brings reliable results and can really help boost traffic to your website. 

No matter how much time you spend on staying connected with your customers on different social media platforms like Facebook and Twitter, email marketing has proven its worth in promoting higher customer retention. 

The things that set email marketing apart from the rest are its ability to directly reach your audience’s inbox. You’re then able to start crafting the next level of your relationship with your customers making it more genuine, purposeful and personal than ever. 

Another effective marketing technique is PPC advertising (pay per click). These days it’s relatively easy to hire white label ppc service from a digital agency that will then boost the reach of your content and thus the size of your audience. While these two marketing techniques have their own qualities and benefits it’s when the two are combined that the magic really happens. The trick is to use both these marketing channels in a synchronized strategy to increase the reach of your website and encourage more traffic and leads. 

Here are our tips on how to get your PPC & email marketing working together:

Boost Your Email List Through PPC:

It can be tricky to maintain and manage multiple email lists. Most websites use subscriber forms to encourage visitors to sign up to email marketing lists. However, PPC ads can help in boosting subscriptions too. With higher click-through rates these ads are often helpful for customers to find the information and products they are looking for. With the help of PPC ads you can drive a decent rate of traffic to your website. A user who has clicked through to your site from an ad is usually already interested in your product or service. This means you can up your chances of adding to your lists. You can then use those lists to personalise marketing towards users who clicked through from your ads.

Assess & Analyse Your Email Marketing:

The results of email marketing can only go so far if you fail to constantly assess and analyse them. There is no point hammering out emails that your audience is not even opening. Instead you can keep a keen eye on analytics and constantly optimise your strategy to only spend time on what is getting those clicks. An effective email that triggers customers to take action usually have some key critical elements in their design. An effective mail should include attention seeking subject line, a compelling image, impactful personalised email copy, and an appropriate call to action. You can test these elements through your PPC ads and analyse their performance. Things like your CTA can be effectively analysed using PPC ads. 

Make use of GSP through Gmail:

There is no doubt that Gmail is the most used email vendor across the world with around 1.5 billion active users. You can utilise this domination of Gmail for the promotion of your business by getting direct access to the personal inbox of targeted users or a wide range of audiences. Google Sponsored Promotion can work wonders for you too. GSP enables you to display an interactive ad in the personal Gmail inbox of targeted audience in Promotions or Social tab. You can grab the attention of a wide variety of audience through compelling ads in their inbox and drive them to your website. GSP also makes use of PPC ads, you just have to pay for the clicks that expand your ads.